But according to Fox Sports, which will broadcast the Super Bowl this year, the verse you can see in the stands on television is not suitable for a commercial. The network’s rejection of a 30-second spot centered on John 3:16 is just one example of an advertising culture that can be allergic to expressions of faith.
According to Larry Taunton, executive director of the Fixed Point Foundation, which produced the advertisement, inspiration came during last year’s Super Bowl.
“Corporate America uses its creativity and millions of dollars to come up with 30-second blasts to get you to buy a beer or Coke or tennis ball,” said Mr. Taunton, whose evangelical group, based in Birmingham, Ala., promotes campus debates between atheists and believers.
It would have been a good counterpoint to hearing Eminem say “Damn!” during his however-many-seconds of Superbowl(tm) fame.
So it’s okay to try to get you to drink a can of Coke or a beer, but it’s NOT okay to encourage you to go to church? Sheesh!
I wasn’t paying careful attention, I’ll admit. However, I “thought” there was a religious commercial last night which was based on 3:16? Again, I wasn’t paying attention too carefully, it was just on in the background.